Source: First Day Films on Vimeo
slimJIMMY ON KICKSTARTER UNTIL NOVEMBER 1, 2016
Sewing slimJIMMY wallets by hand in Bell, CA.
BACKGROUND ON THE HOLLYWOOD ENTREPRENEURS WHO LAUNCHED jimmyCASE & slimJIMMY
Cut to 2016 and Dan has built a successful company with a factory in Los Angeles, products sold through major retailers (Fred Segal, AT&T) and a profitable online business that reaches customers worldwide. "Working in Hollywood as a producer and digital executive was great preparation for launching a digital brand with beautiful imagery and direct social connection with fans." Dan Smith
THE TEAM GROWS
jimmyCASE really took off when another Hollywood guy joined the team. Aaron Harper worked in development at Universal Pictures before coming to jimmyCASE. He has assembled a tight group of great photographers, videographers and social influencers to shape the jimmyCASE story and attract 20,000 loyal customers, including Tom Hanks, to the brand. "I am continually amazed by the direct customer connections we make with photos, especially through Instagram. Dan has created a unique visual approach to iPhone cases with mahogany and colorful elastic fabrics that hold cards and cash tight. When the imagery is right on Instagram, customers from around the world show up to engage." Aaron Harper.
Dan Smith with slimJIMMY and jimmyCASE
Aaron Harper with slimJIMMY
QUOTE: From Dan’s former manager at Playboy
"The jimmyCASE -- and now the new slimJIMMY -- demonstrate perfectly the kind of passion and innovation that Dan brings to everything he does. Dan was ahead of his time in the entertainment world, bridging the gap between the scrappy YouTube world and the high production values expected of a television network and a highly visual brand. Dan succeeded in that world because he didn't accept the status quo when he saw there was potential for a better way and a better product. Dan's entrepreneurial drive, strong business acumen and clear understanding of market trends have served him well as long as I've known him. I was therefore excited, but in no way surprised, to see Dan offer such a creative new take on an existing category and successfully bring this great line of products to market.” Jeremy Westin, EVP of office decor retailer Poppin
Dan and Aaron have taken their Hollywood marketing, social media and production skills and successfully applied them to the global market for iPhone accessories. “Aaron and I are Hollywood storytellers at heart. We’ve just moved from the Westside to the Eastside, to tell a great new story.” Dan Smith